A website is a very public representation of your business or organization. It is, therefore, a very important tool and one of the greatest resources for your prospective audience.
Before you embark on developing your website you need to consider the following points.
How old are they? Where are they located? Which language do they speak? What are their biggest concerns? How will you address those issues.
The goals of your website.
What do you hope to achieve in with your website? Making more sales, increasing engagement with your clients, providing support to them, getting new customers, creating a movement (following), etc